How do you keep promoting work that’s finished?
When the show is “running”, it’s super easy to post about it — after all, you have new content to promote every single week. But all good things come to an end and, at some point, you’re going to want to wrap it up. By the time you’re finished, you’re probably pretty drained anyway — on top of creating your masterpiece, you’ve also spent so much time and energy on social media.
So first up — do you even bother continuing to post? Sure. But you can relax the schedule. You have a finished product now and that’s going to be more appealing to different people than the ones you attracted first. Some people like binging. Something I did for Classic Alice when we were totally done was I recut the entire series to be easily bingeable: I squashed episodes together, redid the title sequences, and uploaded it all to Amazon.
You can also take your project onto different platforms. With Classic Alice, we ran originally on YouTube then moved the entire show to Amazon/Amazon Prime, which (at the time) was offering a pretty juicy payment for us. You can move to Vimeo or Funny or Die or wherever — just make it an Event! around which you can push your social media content.
After a while, though, there’s nowhere new to go and you just have a completed show on your hands. I think it’s fine at that point to slow down your social hollering and share photos or tidbits once in a while — special days, when you’re feeling nostalgic… It just becomes a more natural part of your social media calendar.
And there is still value, once in a while, in looking around for existing conversations/threads and sharing your show specifically with people who might like it, or letting Reddit leaders know about your show, or any of the other tactics you originally used: it just shouldn’t be your main drive anymore because, I hope, you’ve moved on to other shows and still have so much more story to tell the world!
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